The federal contracting market can be both highly lucrative and significantly challenging.
We assist small businesses in reducing their learning curve and competing for federal work
more efficiently and more effectively with a simple (yet powerful) 3-step approach. This
process will accelerate your path to competitiveness.
Federal SEO Report
We analyze the federal market to determine the most frequently utilized keywords, phrases, descriptions, etc. leveraged by contractors winning work in your sector and the federal buyers that write the award descriptions and post the jobs on SAM.gov. Using this methodology, we ensure your small business federal profile has maximum visibility and is optimized for competitive differentiation.
Using the intelligence gained from the FSEO and Market Analysis research efforts, we work with you to update and optimize your System for Award Management (SAM) and SBA Dynamic Small Business Search (DSBS) profiles. When we’re done, your registrations will be reactivated for a full year, and they will be optimized for visibility and competitiveness based on the extensive research we’ve conducted about your federal industry, competitors and clients.
According to the SBA, there are four marketing assets that are essential for businesses looking to compete in the federal marketplace. These marketing assets are designed to help businesses showcase their capabilities and win federal contracts. The FCA Capabilities Portfolio includes all four of these marketing assets, including:
- Custom-Designed Capabilities Statement: A capabilities statement is a concise, one-page document that highlights your company’s core competencies, past performance, and relevant experience. It should include a brief overview of your company’s history, key personnel, certifications, and any other information that sets your business apart from the competition.
- Custom-Designed Capabilities Briefing: A capabilities briefing is a more detailed presentation that provides a deeper dive into your company’s capabilities, past performance, and experience. It can include graphs, charts, and other visuals to help illustrate your company’s strengths and competitive advantages.
- Custom-Designed Capabilities Response Template: A capabilities response template is a pre-formatted document that can be easily customized to respond to specific federal solicitations. It should include all of the information required by the solicitation, as well as any additional information that sets your company apart from the competition.
- Custom-Designed Capabilities Brochure: A capabilities brochure is a more comprehensive marketing tool that provides a detailed overview of your company’s capabilities, past performance, and experience. It can include case studies, testimonials, and other supporting materials to help build your company’s credibility and showcase your competitive advantages.
By having all four of these marketing assets in your FCA Capabilities Portfolio, you will be well-positioned to compete for federal contracts and win more business. These marketing assets will help you showcase your company’s strengths and demonstrate your ability to meet the needs and requirements of federal buyers.
Client Portal, Video Coaching and Engagement Strategy
As each of the above-listed items is completed, a video recording of the delivery and training associated with each deliverable will be uploaded to your custom, secure Client Portal. The Client Portal is your secure, single on-demand source to access all your federal research and artifacts.